Tim Williams has twenty years of cycling and triathlon experience. Twelve of those have been in a coaching capacity - with athletes of all ages and abilities. Amongst the many things that he has learned during those years is not to assume that everyone’s needs are the same. So rather than off-the-shelf training plans or packages he offers a range of custom services based on your requirements.
My coaching philosophy is education and empowerment.
“Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a lifetime” (Proverb)
I’m passionate about good technique. Apart from leading to better performances and results, good technique is usually safer (fewer crashes & injuries), more satisfying and long lasting.
Here is an indication of what I can offer...

In the first instance we’ll need to spend some time talking and I’ll need to see you in action. Once I understand where you are at, where you’ve come from and where you want to go we can work out how I might be able to help you. That might be one-off, occasional or regular face-to-face work, regular consultations to help you manage your training and racing programme, more intensive help with your day-to-day programme or even several days in a training camp environment.
Practise makes perfect - but only if what you are practising is perfect. Practise makes permanent, or at least habitual. What's more, if you practise poor technique you'll compete with poor technique. And that's a waste of your two most precious commodities: time and energy.
Great swimming, cycling and running techniques make sense. There are no marks for style, or bonus points for technique with a high tariff. Good techniques simply help you to go faster, for longer, with less effort, less discomfort and less risk of damaging yourself or anything else. Unlike many triathlon coaches I have a deep understanding of swimming, cycling and running technique: from the basics to the highest level.
Top quality techique coaching probably has the biggest payback of any investment in your own training.
My services are not limited to individual athletes. In many cases a small group provides a better learning and development environment. There are limits to how much you can learn about cycling in a group, for example, if you are on your own!
If you are interested in arranging coaching for your friends or your club I’ll be happy to discuss a range of options. You can share the cost too!
When your bike fits you cycling is a real pleasure. Once you’re on it you don’t want to get off. Going uphill feels fantastic, going downhill feels even better. Riding out of the saddle feels powerful and relaxed, riding in the saddle feels efficient and aerodynamic.

If your back aches or your neck aches, if your hands are sore or your thighs burn, if you struggle to ride for long on your drops or your tribars, if you feel nervous riding fast downhill or in a group, if you slow down when you get out of the saddle or if you’ve simply had enough after an hour it’s probably because your bike doesn’t fit you properly, or you’re trying to use the wrong technique.
If I hadn’t seen it myself so many times I wouldn’t believe how much difference I can make to someone’s cycling. You can be aerodynamic, or generate a lot of power, but if you are not comfortable, relaxed and in control you probably won’t be able to carry on for long enough to take advantage.
Besides helping athletes I’m equally passionate about helping coaches – especially, but not exclusively, coaches working with young athletes. Time and time again I see the enormous impact that coaching has, not just on performance and results, but on peoples’ lives; both massively positive and, all too often, crushingly negative. As a coach mentor I can help you develop your coaching beyond the processes that you learn in your coach education courses.
If your club, organisation or business is missing some aspect of knowledge or expertise I might just be able to help you. With over twenty years experience of triathlon and cycling in elite, professional and club environments as athletes, coaches, organisers, administrators and leaders, and with athletes of all ages and abilities, we have a rare depth and breadth of knowledge, insight and understanding of the multi-sport world.
You want to know how much we charge.
